Marketing Essentials 

The purpose of this course is to develop the competencies essential to marketing. These competencies include human relations, employability, communications, math and economic skills. The fundamentals of marketing and selling are also included. Learning activities, within and outside of the classroom, are an integral part of this program.

INDUSTRY CERTIFICATION: Earned with successful completion of program and passing mark on the industry examination.

Marketing Applications Honors

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations.

PREREQUISITE: Marketing Essentials or concurrent enrollment

INDUSTRY CERTIFICATION: Earned with successful completion of program and passing mark on the industry examination.

Marketing Management Honors

Marketing Management provides instruction for career sustaining level employment in the industry. The content includes applied skills related to the marketing functions including employment skills reoccupations. On-the- job experiences are provided which will develop occupational competencies
required for employment in the occupation chosen by the student as a career choice or provide experiences that further develop the competencies acquired by the student in an in-school job preparatory program.

PREREQUISITE: Marketing Essentials or concurrent enrollment, but must have completed Marketing Essentials.

INDUSTRY CERTIFICATION: Earned with successful completion of program and passing mark on the industry examination.

Business Ownership Honors

The purpose of this course is to prepare students as entrepreneurs, present entrepreneurship as a career path that is worth consideration, provide students with the skills needed to realistically evaluate their potential as a business owner, and develop the fundamental knowledge and skills necessary to start and operate a business.

PREREQUISITE: Business Management and Law or concurrent enrollment

INDUSTRY CERTIFICATION: Earned with successful completion of program and passing mark on the industry examination.